Campaign: Communications Strategies

switch from transparency, collaboration, and participation to "work"

In launching the Office of Public Engagement, the President said, "This office will seek to engage as many Americans as possible in the difficult work of changing this country, through meetings and conversations with groups and individuals held in Washington and across the country." The key word is "work." The Administration has an opportunity to redefine citizens as people who work on public problems; the government ...more »

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