New Strategies and Techniques

When Using Novel, More Accessible Techniques, Advertise In Traditional Media

Developing novel techniques meant to involve “more than the usual suspects” needs to be teamed with advertisement in more traditional media. People can’t come and be excited by a new website unless they know it is there. For instance, did the website include a Spanish version? That’s cool, but also not much good unless it was matched with advertisements in Spanish-speakers’ newspapers, or flyers and leaflets in their communities.

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Idea No. 508