Developing novel techniques meant to involve “more than the usual suspects” needs to be teamed with advertisement in more traditional media. People can’t come and be excited by a new website unless they know it is there. For instance, did the website include a Spanish version? That’s cool, but also not much good unless it was matched with advertisements in Spanish-speakers’ newspapers, or flyers and leaflets in their communities.
When Using Novel, More Accessible Techniques, Advertise In Traditional Media
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